The Team

generation neXXt is a partnership between employer branding specialists ThisCity in London and Cambia Information Group in Austin, Texas. The executives of both companies have deep experience in syndicated and proprietary research, and engaging with the global student community.

They have worked closely to develop a research proposition that will provide valuable insights and commercially useful information to employers and institutions alike.

ThisCity develops global recruitment and employee communications for some of the world’s leading employers. Working across digital, print, film and social media it helps clients to distil and articulate their people brands, and execute talent attraction, engagement and retention strategies. ThisCity’s StudentBoard gives recruiters access to the opinions and insights of a global network of students at top universities.
ThisCity incorporates the HR Strategy Panel, composed of prominent HR professionals.

Headquartered in Texas with satellite offices in all U.S. time zones, Cambia extends global support to our client partners through our deep experience in 22 developed and emerging countries. Our pivotalSYSTEM® is an integrated suite designed to help our clients address all of their marketing communications needs – from understanding how their stakeholders perceive them, to how to allocate precious marketing resources, and ultimately what messages resonate most with each of their stakeholder groups. Whether the need is for custom research, communications testing, or brand health monitoring, we pride ourselves on delivering useful insight, not lifeless data.